BRUNKRISSLADuvet cover and pillowcase(s), blackFull/Queen (Double/Queen)

In her 40 years working at IKEA, Ann-Sophie Karlsson has never seen anything as surprising as BRUNKRISSLA. Her job is to make sure products get to the customer and store shelves stay stocked. She was part of the team that brought BRUNKRISSLA to stores back in 2001. At the time, we thought it would be a fun and fashionable decor addition. We were confident people would like it, but had no idea how much. “Our customers just fell in love with this duvet cover immediately,” says Ann-Sophie. The factory making BRUNKRISSLA created 300,000 duvet covers to start. It wasn’t nearly enough. The next year they made double... and it still wasn’t enough to keep pace with how quickly people were picking up BRUNKRISSLA from store shelves. By 2003, more factories and more workers were hired to keep up, creating five times as many duvet covers as before. That year, 1.6 million BRUNKRISSLA duvet covers were made and sold. Since then, every year more than a million customers take BRUNKRISSLA home to snuggle up in.

In a world where fashion trends change almost as quickly as the weather, BRUNKRISSLA is a rarity. “It’s still there because it’s so popular,” says Ann-Sophie. “A lot of customers like BRUNKRISSLA. We have met customers out in the store who say ‘I’m here to buy BRUNKRISSLA for the second time or for the third time’.” That’s why all our customers are the ones to thank for BRUNKRISSLA’s long run. And you can all rest easy in your BRUNKRISSLA covered beds at night, because no matter the latest fad, we always strive to ensure you can get the products you love.

Since 2015, all cotton in IKEA products is either recycled or comes from more sustainable sources*. This means that we only source cotton grown using sustainable farming practices that reduce the use of fertilisers, pesticides and water, improve working conditions and earnings for farmers, and benefit ecosystem health and biodiversity conservation. We have set up a system that enables use to trace all our cotton and ensure that the final product is from approved, certified sources. *Cotton from more sustainable sources commits to the following schemes: Better Cotton (as defined by BCI, including their equivalence in various geographies), cotton from farmers working towards the BCI standard (TBC).

Each year, IKEA uses around 0.5 percent of all cotton grown around the world. This may not seem like a lot, but the number is big enough to drive change in the industry. For many years, we have been working with partners and stakeholders globally to transform conventional large-scale cotton farming and set social and environmental standards for cotton production. As an example, we helped set up the Better Cotton Initiative (BCI) who runs the world’s largest cotton sustainability programme. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Today, more than 110,000 farmers have adopted more sustainable farming practices within IKEA projects.

All IKEA products are produced in accordance with the IKEA IWAY Standard, our Supplier Code of Conduct. It sets out the minimum environmental and social standards expected from our suppliers, including compliance with local laws. We do not accept any form of forced labor, child labor or treatments in breach of our supply chain requirements. Our cotton teams across the globe ensure that all cotton used in IKEA products meets the demands of compliance in our supply chain. By having teams on the ground in areas where it has previously been challenging to work responsibly, we can challenge the traditional ways of working and improve the industry. If we discover that we are acting in places where we cannot ensure our requirements are being met, we follow-up on the ground and drive change.